overview

Getting Started From your Miva Merchant admin menu, click on "System Extensions." The tabbed menu in the main content pane will reveal a link for Miva Merchant Mailer. Click that link, then the link labeled "Click Here" and follow the instructions to sign up. Note: Creating a mailing list within Miva Merchant does not require a Miva Merchant Mailer account.

Email Marketing Lowers Costs and Increases Profits

Miva Merchant Mailer 2.0 is new and improved! We've recently partnered up with one of the best email service providers in the world to bring you world class features at a fraction of the cost!*

Compared to traditional media, email is fast, personal, interactive and extremely cost effective. Miva Merchant Mailer 2.0 expands on these benefits though our easy-to-use solution that brings together all the critical elements required to create, deliver and track email marketing campaigns.

Reduce marketing costs

Email marketing provides the following cost-saving benefits:

• No printing, mailing or media expenses
• Allows for more frequent customer contact, which translates into higher revenues
• Average costs of 3 to 10 cents per email, versus $2 for direct mail

Retain more customers

The reduction of costs and timelines with email marketing provides these benefits:

• Communicate with customers more frequently
• Reduce customer attrition rates
• Regular email marketing generates a 15-50% increase in total online business
• Increase customer satisfaction and yield faster feedback

Additional benefits

• Higher response rates: Email provides higher response rates than direct mail or online banner advertising
• Shorten production cycle: Streamline the email production process with WYSIWYG functionality and libraries for content and images
• Measure results instantly: Immediate access to email deliveries, opens and click-throughs

*Please Note: Miva Merchant Mailer 2.0 is only available for Miva Merchant 5