We are looking for Miva Merchant stores that have taken their social media activities beyond basic Facebook and Twitter feeds and have done something truly remarkable. Social media is changing rapidly and new strategies being employed constantly. We want to see stores that have used this new media to engage their customers to interact and create brand-loyalty.
Every year, we see innovative uses of Miva Merchant software and are looking to highlight these new ideas. We are looking for Miva Merchant stores that have integrated a new feature that is unique and valuable to the customer’s shopping experience or to the merchant's back end operations.
This category is intended for the true artists of the web, who have designed a website that turns heads and creatively represents their brand. In addition to an aesthetic appeal, a site with unbelievable usability or conversion optimization would also be in the running for Best Design.
We are looking for bold marketing promotions that are unique to a store's brand and will be in our memories for years to come. Promotions could include a completely integrated campaign or a story of a creative offline campaign. What we are really looking for is that attention grabbing, wow-factor, in this category.
We are looking to identify stores that are new to Miva Merchant and will make all of the veteran storeowners jealous. To qualify as a "new website" in 2012, the store must have launched on Miva Merchant, or been migrated from another platform, during the calendar year.
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