Can you please tell us some background about your store?

We’ve gone through 3 site designs; the last major revision was November 2007. At that point I had the site remapped to include the store navigation bars integrated with the homepage. When I originally set up the company, and store, I needed one that I could do myself. In 1999 we only sold online. Now we are in over 10,000 retail sales but have a strong online business selling accessories and gear not available in retail.

What were you looking for in an online shopping cart system?

I needed to use a system that I could update and manage myself. The year was 1999 and I wanted a system that I could trust. At the time Miva was offered with ValueWeb hosting, so I signed up after researching multiple cart companies.

Why did you choose Miva Merchant?

I did a lot of research and liked the layout. I also understood the graphical layout and appreciated the ease of use. I had previously worked in Seattle as an artist for a software company so I knew photoshop very well. This was important in taking the original photos and editing to set up the store.

What do you believe is the greatest advantage of Miva Merchant?

I like the customer support and they understand the importance of keeping a store ‘live.’ There is also a great support community. I like that there are so many independent developers that share a passion for Miva. If a module doesn’t exist, and you want it, there is someone who will create it.