Class Schedule
Educational Sessions
Session and Presenter(s)
Inventory Management with MIVA Merchant 5
Candy Blakeslee

Do you have a great idea for an eCommerce site but you have no idea how the products are going to get on it? This seminar will help you to develop, edit, and upload inventory with a flat file.

Intro to MIVA Merchant 5, Fast Track
and Express
Jim McCormick & Alex Kruglyak

Jim McCormick will be providing an introduction and overview for our entire line of Merchant products, from some quick basics to more advanced ideas to use your software better.

Upgrading MIVA Merchant, MIVA Fast Track and MIVA Empresa
Quiche Jackson

This session will show Web Hosts the easiest way to upgrade and how to troubleshoot any issues.

Everything Behind the Buy Button
Peter Damato

 

Whether you're a start-up merchant, e-tailer or an established online merchant, Peter will share exciting tips and trade secrets on merchant services, payment gateways, fraud prevention and much more.

MIVA Merchant 5 Tips and Tricks
Stephen Packer

MIVA 5 with MySQL provides new and exciting opportunities due in large part to its adoption of MySQL and a templating system dubbed StoreMorph technology. Learn some of the tricks and techniques used today to 'own' your store and its functionality.

MIVA Script
Lance Turner

This session will cover the use of MIVA Script to manage site interactivity, retrieve data, display dynamic content and integrate databases into a web site.

StoreMorph and Skins Overview
Marianne Albano & Alex Kruglyak

 

Marianne and Alex will be providing an overview of how to implement Store Morph in your website, as well as the new skins system, which is currently available in MIVA Merchant Fast Track and will be included in all future versions of MIVA Merchant.

10 Hosting Myths
Vic Vega


What are top ten things you should check on before you choose a host? What are the pitfalls and what should you know? A list of the ten items and what you will need to get started.

Empresa Questions
Quiche Jackson

Quiche will go over the common problems, questions, and issues that arise when using and installing MIVA Empresa.

Upgrading MIVA Merchant 5 - Everything You Need to Know
Laura Schindler

This class will explain the upgrade process for single MIVA Merchant stores as well as for mall setups. Learn what to watch out for and what edits need to be made to the provide.xml.
Link Building
Scott Smigler

Scott will present passive and active link building strategies that small businesses can implement immediately in order to improve their rankings the right way, without having to wait years for positive results.

Partner Summit
MIVA Small Business Staff

Third Party Module Installation and Configuration
David Hubbard

 

Join David Hubbard and walk through some of the most common module installations and how to set them up, learn how to install and configure the most complex modules like a pro.

Common Hosting Problems and Solutions
Roundtable
Basic E-Commerce: What You Need to Know
Candy Blakeslee

Everything You Wanted To Know About eCommerce But Were Afraid to Ask (because you might sound dumb). Including what to look for and ask for when you shop for each piece of your eCommerce site.

MIVA Script Applications
Scott Zielinski

Scott Zielinski will take users through the process of creating MIVA Script applications, from beginning to end, and will help you understand how the code is written, the possibilities, and how to integrate the applications.

The ABC’s of Selling Your Products in the Retail Channel
Paul Cary

 

Paul Cary, founder of two successful e-commerce sites, will share his experiences and insights on using the low margin retail channel as a tool to reaping the high margins of a successful Internet business.

MIVA Pay Per Click
Debbie Hanson

MIVA Media’s Debbie Hanson will be covering Pay Per Click and Pay Per Call advertising for Small Businesses, specifically covering campaign tips that will guarantee online advertising success for e-commerce websites.

MIVASQL and MySQL for Developers and Designers
Development Team

The Small Business development team will walk you through the differences and similarities between MIVASQL and MySQL and where each is used to it’s best advantage.

To Build or Buy: Getting the Most from Your Online Investment
Bruce Golub

If you are starting out and aren’t sure whether to attempt to build your own store or go for the professional this presentation is for you. Bruce will go over how to make the decision between hiring help/purchasing software and creating your own.

Store Shopability
Pamela Hazelton

Increasing Your Store's Shopability is a presentation that discusses analyzing your store for the ease with which customers can navigate through the website.

New MIVA Products and Initiative Panel
Gina Laws, Marianne Albano & James Harrell

The MIVA Small Business Management Team will be providing you with insight into several new offerings that are upcoming, as well as several brand new initiatives that will be announced at this year’s MIVA Small Business Conference.

Open Sourcing of Code and VAR
Jon Clark & James Harrell

 

This session will focus on preparing the Developer or Designer to join the Value-Added Reseller program by answering questions such as: What is a MIVA VAR? Why should developers and designers be MIVA VARs? What is the value proposition you can offer your clients as a VAR and what is the value proposition to the VAR partner (marketing assistance, free MIVA software, partner listings, and support)?

Developer Resources
Mark Hughes & Alex Kruglyak

Mark Hughes and Alex Kruglyak will compile a set of reference material geared towards a new 3rd party developer, including the forums, API documentation, the MIVA Script guide and the developer kit.

Premier BPO Customer Service Panel
Bryan Michel, Quiche Jackson and Jim McCormick

Members of our Team India Support and Team San Diego will present the new support system which will be an integrated multi-channel solution to manage emails, online issues, chats, self service and phone.

Optimize for ROI
Gary Grant

 

Please join Garry Grant, CEO of SEO, Inc., where he will discuss the fundamentals of organic search engine optimization, a necessary component for any small businesses’ internet marketing strategy.

Hackers, Internet Security, and Restoring Consumer Trust
Michael Ayers

This discussion will encompass eCommerce security, PCI and consumer attitudes and behavior. This presentation will include case studies and decision trees on when its best to get help, where that help is best applied, how to choose your help, what level you need, and evaluating the provider's abilities.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in a Nutshell
Diane Cunningham

Is SEM more than just buying banner ads in search engines? What do you need to know about web analytics, keywords. meta tags popularity and page rank?? Come find out the answers to these questions and more.

Legal Issues for the Small Business Owner and BuySAFE
Mark Earles & Steve Woda

 

Join Mark Earles from MIVA’s legal department and go over the most common legal pitfalls for the small business owner. Steve Woda will also join in from BuySafe with information on safety and security .

20 Steps to Increase Your Sales and Search Traffic - NOW!
Matt Baily

Through tested usability techniques you can make your site more user-friendly, your products easier to buy, and raise your search engine rankings in the process. These straighforward changes also create a shift in how your site is perceived by users.

In Search of Better Organic Search
Paul Bruemmer

Paul will show you the latest search engine benefits and statistics, explain how search engines work, discuss best practices and present organic listing predictive ROI modeling.

Acquisition and Mergers for the Small Business Owner
Keith Hunniford

Today you are building a business. Tomorrow you might want to sell it!  How do prepare your business and/or store from day one so that it is easily packaged for sale.

Customer Service: Bring an Old School Mentality to a New Form of Commerce
Justin Hertz

With a brick and mortar mentality and a focus on the very best in customer service, your online business can expand exponentially.

Dreamweaver
Dave Slifka & Marianne Albano

 

Marianne and Dave will be providing a deep look into the integration of DreamWeaver and MIVA Merchant and the upcoming products which will enable you to incorporate the two with ease.

Developer Q&A
Marianne Albano, Mark Hughes, Scott McCollough, Alex Kruglyak, Cagdas Ucar

The entire Developer and Programming staff of MIVA Small Business will be present for you to ask questions and get answers about MIVA Script, programming, and what our Developers are working on.

StoreMorph Programming and Introduction to Skins
Dave Slifka & Doreen Jeffers

In this workshop, you'll see real-life examples of Merchant 5 stores, and learn how Store Morph programming techniques were used to create unique page designs.

Online Security
Pamela Hazelton

Covering the security for the store, the site and the data, Pamela will discuss MIVA's encryption, the storage of content, firewalls, PGP, email and more.

Build System for Modules
Mark Hughes

 

The module build system provides a means for automating and organizing module creation. Using common programming aids such as the “make” utility, it ensures the finished module includes all the required API functions.

PCI for Web Hosters– The Good, the Bad and the Ugly
Tony Bates

Tony will be reviewing the challenges of getting and staying compliant, how to use industry best practices and technology to build a better business and prevent compromises.

PABP (Payment Application Best Practices) for Developers
Tony Bates

Tony will be reviewing the challenges of getting and staying compliant, how to use industry best practices and technology to build a better business and prevent compromises.

Premier BPO Customer Service Panel
Bryan Michel, Quiche Jackson and Jim McCormick

 

Members of our Team India and Team San Diego groups will present our new support system, which is an integrated multi-channel solution to manage emails, online issues, chats, self service and phone.

Gaining and Retaining Bigger and Better Customers through E-Commerce
Peter Damato

 

Hosting companies will learn how providing e-commerce tools can attract more profitable customers, help lengthen retention rates, and increase revenue to their business effortlessly.

Virtual Private Servers - Dedicated Server Resources and Performance, without Dedicated Server Prices
Remik Kolodziej

 

Learn how a Virtual Private Server and Server Virtualization alternative to old fashioned shared server hosting can improve your store performance and uptime, while giving you the flexibility and benefits of having a dedicated server - without the dedicated server price tag.

 



InternetMerchant



Dydacomp


Premier BPO


CyberSource



WolfPaw Computers


StoneEdge Technologies


PayPal


buySAFE


Hostasaurus