Introduction to MIVA Merchant 5
Presented by Laura Schindler, MIVA Small Business
Discover why 70,000+ businesses have trusted MIVA Merchant since 1998 to power their online store. Designed for those who are new to MIVA Merchant, this class will serve as an introduction to the powerful e-commerce solution. Discussion of the extensive feature set, an explanation of the expansion capabilities, and demonstrations of some of the more popular features. A look at the new features appearing in MIVA Merchant 5 will also be covered.

Going Live with an Online Business in 30 Days
Presented by Keith Hunniford, MIVA Small Business
Around the e-commerce world in 30 days. Discover how to develop a mindset and strategy to go from setup to sales in 30 days with a MIVA Merchant shopping cart.

MIVA Merchant Tune-Ups
Presented by Pamela Hazelton, DesignExtend
Learn how to save money (by time, loss of data and loss of sales) in this laymen's approach to key steps in maintaining your MIVA Merchant store. Version 4 and 5 users alike will learn the necessary steps in data backup, store maintenance, error fixes and things to avoid. Discussed will be all the things users ignore, that can wind up getting them into trouble. Q & A will be hosted at the end of session.

Taking Care of Business
Presented by Jennifer Sobanet, Copernicus
Running a business has plenty of challenges. But why accept challenges when there are solutions? MIVA Merchant and its vast array of third-party modules can help you streamline your marketing, sales, accounting, distribution and back office operations. Not only are we going to discuss the ways in which MIVA Merchant and its modules can help you run your business more efficiently, we're going to break down into small groups and learn from each other. Join us and be ready to participate in a break-out group on a business topic - either as an expert to share experiences or to learn from those who have found solutions. Potential topics include: target marketing, streamline the back office, strategic planning and budgeting.

Enhancing Your Website with MIVA Submit
Presented by Laura Schindler, MIVA Small Business
A key component to increasing your website traffic and achieving web business profitability is to use the best optimization tools. MIVA Submit will help to optimize your website for search engines, and provides an easy tool for search engine submission. Learn about the tools offered, including a meta-tag generator and keyword analyzer.

Crash Course in Email Marketing
Presented by Barbara Zaccone, BZA: Strategic Design Solutions
Learn how to develop a “permission-based” e-mail strategy that will drive traffic to your online store and build customer loyalty. Improve customer communications and upsell at a fraction of the cost of traditional direct marketing. Learn about the different aspects that you should consider when developing an email marketing campaign, including legal issues, writing effective content and determining frequency of communication. Understand email marketing reporting and analytics to optimize future email marketing campaigns. We’ll also take a look at various third party solutions available.

Search Engine Optimization and Marketing
Presented by Jason Henderson, JMH Web Services
Learn how to bring in more traffic to your store from the world's leading expert on optimizing the MIVA Merchant shopping cart. This workshop will show you how to do this without going through the trouble of creating static pages. There will also be thousands of dollars worth of prizes in modules and third-party programs.

Making the BEST of your MIVA Merchant Store
Presented by Pamela Hazelton, DesignExtend
This two-hour session touches on the basics Pamela has been teaching since the first conference, then expands into advanced issues in the second hour.

• Hour One: "Increasing Your Store's Usability and Shopability"
  Wondering what's wrong with the average online store? Even Amazon.com has huge snafus when it comes to targeting the average customer. You'll learn how to look at your store like a new Internet user, as Pamela walks you through key components every online store needs, and gives insight on additional features necessary for specific types of stores. Real examples of live sites will be given.
• Hour Two: "Let's Tear it Apart"
  Expanding beyond the basics of shopability studies, this addition to the usually packed first hour session will be totally interactive. MIVA Merchant users will gain further insight as they "tear a store apart." Those not afraid to show off their own mistakes can ask for key tips for their existing store as it's brought up on screen and is given a no-holds-barred quick review.

Getting to Know Store Morph Technology™
Presented by Jimmy Cooper, MIVA Small Business
Store Morph Technology™ (SMT) is a completely new store design system created exclusively for MIVA Merchant 5 providing complete control over the look and feel of your online store. In this workshop, learn the basics of customizing your online store pages and get to know your 'items' from your 'entities'.

Smooth Upgrades to MIVA Merchant 5
Presented by Jen Ferraz, Hostasaurus
Are you ready for MIVA Merchant 5? This session's focus will be on MIVA Merchant 5 installation options, system requirements, the upgrade process, and handling customized stores with third-party modules. Also discussed will be how to upgrade and develop your new store without impacting your existing live store.

Exclusive Preview:
MIVA Rainmaker
Presented by Richard Lawrence and Linda Eskin, MIVA Small Business
A “rainmaker” is a top sales producer. MIVA Rainmaker will help boost sales in your store by making it easy to manage all your pay-per-click (PPC) advertising accounts in one place, from creating keywords and ads, to viewing statistics and reports, then take advantage of what works, fix what doesn’t work. Get a first look at this powerful new service. Come prepared to share your PPC triumphs and tragedies, passions and pain-points, to help us create the best possible PPC tool for the MIVA community.