Why Speed Is Critical For a Successful Online Store

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Rick Wilson, Vice President of Miva Merchant shares advice on why you need to be sure that your website is working right – and that means working FAST. Speed is the key, and while it may be tempting to try to save on hosting costs and go with a slower service, this could actually cost you more than it saves.

“Imagine walking into a coffee shop, and in front of you there are five or six people. Often times, you turn around and you walk back out, and that’s a sale lost for that coffee shop,” says Wilson. “And that’s exactly the same thing that happens online.”

Find out more about why speed motivates customers to buy by watching the show above. More business TV shows featuring Rick and his advice can be found on our blog each week; subscribe to our RSS feed to find out about new shows.