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Things to Keep in Mind While Running an Online Business

Posted by jtolman to Ecommerce 101 on May 22nd, 2014

Online businesses are becoming more popular as the Internet becomes a bigger part of our everyday lives. People have lower tolerance for sitting in traffic every day, waiting on paychecks each week, and asking their bosses for permission to take off from work on holidays. Working from their own household on their online business sounds ideal in a situation like this.

If this lifestyle of owning your own online business sounds appealing to you, here are a few things to keep in mind and some friendly reminders to keep you going along the way:

Put Yourself in your Customer’s Shoes

Always remember that your customers are still real people even though you do not physically see them. Your customers are to be treated with respect and you need to make sure that they are always happy. A lot of people forget this and forget to put themselves in the customers’ shoes. Customer service is something that will never die and will always be appreciated. When you give your customers great customer service, they will remember that and hopefully spread the word about your company. Even if you cannot help your customers with all of their requests, you should always respond to each and every request to let them know that you tried with everything in you to find a way to help them. They will remember your response and even though you could not help, they will still be left happy because you followed up with them and you tried to help.

Keep Mailing List Active

Always ask visitors and customers to sign up for your mailing lists and newsletters when they visit your site. You should always offer something in return for signing up to newsletters; things like free shipping or a percentage off certain items are great incentives that help the customers and the business owner. Offering rewards to customers for signing up for mailing lists is a great way to keep your customers loyal to your business. Also, be sure to not send out newsletter too often, so they don’t get thrown into Spam.

Never Over-Sell to Visitors

No one likes to be pressed into buying something or pushy salespeople.  More than likely, that could be the reason your online customers are shopping online: to avoid pushy sales people and to find a great deal. Always avoid over-selling to your customers, if you feel as if you are doing so then back off while you can. It’s always good to point out advantages of your product or service and why it is so great, but watch how frequently you are doing this because it could backfire on you and you might lose customers.

Give Visitors a Reason to Frequently Visit Your Site

Every online business owner should want repeat visitors to their site because it increases sales. There are plenty of ways to give your visitors reasons to come back. You can write helpful articles on your site that relate to your visitors and your product or service. You can remind your visitors about upcoming sales. Adding unique content to your site on a regular basis is another good way to obtain repeat visitors.

Respond to Visitors Quickly

When customers or visitors send you emails or fill out their information on your mailing lists, it is always important that you respond to them as quickly as possible. Always take time out to respond to emails that have any questions or concerns and always send out “Thank You” emails to visitors that are signing up to your newsletters. People will always remember how long it takes a business to respond to emails. Even if you are not around, you should have an employee answering emails while you are away.

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