The Ultimate Social Media Tools Session

This is a recap of the Ultimate Social Media Tools session at SMX Advanced in Seattle that was held on June 8-9, 2010. The following tools were presented by Tony Adam, Senior Manager of Online Marketing at MySpace; except where noted otherwise.

PR and Journalism Tools

• Help a Reporter Out (HARO)
• pitchengine - Social Media PR Builder
• socialmention - Real Time search engine
• scoutlabs - Measure & manage social media

Tools for Twitter

• Twitter Widgets - embed your twitter feed on any web property
• friendorfollow.com - Who is not following you back
• untweeps - find stale twitter accounts
• Soxialize offers Tweet Pro is an auto friend adder (I personally do not use this tool) & Twitter Profile Optimizer is exactly what the name implies; try it out
• Hootsuite - allows you to manage multiple Twitter & Facebook accounts including scheduling posts and posting to multiple accounts simultaneously
• Klout - produces an influence report based on your twitter followers
• Seesmic Desktop - Update and view multiple social networks at once (similar to hootsuite).

Facebook Marketing Tips

• Use Facebook Badges
• Use FBML app for your fan page because it gives you HTML-like control
• wildfireapp.com - Build Facebook apps quickly
• youropenbook.org - Search facebook updates

Miscellaneous Social Media Tools

• FriendAdder.com - MySpace (WARNING: Do not use to spam)
• Knowem - Register your brand quickly on 350 social media sites
• RapLeaf - Get a report on your email list of social media participation & demographics
• Flowtown - Take an e-mail address and get a complete social profile
• ad.ly - Advertise on Twitter & Myspace
• backtype - Social media engagement based on URL

Create Mockups

• OmniGraffle - quickly create wireframes & mockups on Mac
• balsamiq desktop - wireframe & mockup software for Windows, Mac & Linux

The following tools were presented by Brent Csutoras with 10e20

Forum Tools

• big-boards.com - a great starting point for finding topical forums
• omgili.com (oh my god I love it) - search engine specific for forums
• boardtracker.com - Think of Google Alerts for forums
• boardreader.com - search or browse directory style for forums of interest

Digg Tools - Become a Digg Power User

• Digg Alerter - get audio alerts of digg votes and promotion to front page
• FriendStatistics - Finding followers & deadbeats who are your Digg Friends
• Di66.net - Find top Digg words, users & sources; a key to becoming a digg power user

The following mobile tips were presented by Rachel Pasqua

Mobile Tips for Social Media

• Facebook page likes (fans) via SMS
• Enable social sharing via mobile
• Use mobile apps to manage social efforts
• saywhat app by iCrossing

What tools do you use in your daily social media marketing efforts? Leave a comment below to share so we can add to the list.