The Big Platform Migration Lie
Performance is one of the most important factors for ecommerce websites. Slow web pages reduce site conversions and lead to poor search engine rankings. Every day, ecommerce site owners are looking for ways to speed up their sites, spending thousands by switching ecommerce platforms to one that promises a faster site performance.
Yottaa recently posted this blog exposing the biggest lie that ecommerce storeowners commonly fall for when switching ecommerce platforms. Here is a common scenario that they often come across:
An online store wants to switch to a “faster” ecommerce platform because they know that page load time is an important factor to their bottom line. They spend top dollar to migrate over to the new platform, only to find that their website is still plagued by slow performance. In an attempt to improve page load time, the ecommerce store falls victim to the Big Platform Migration Lie.
1. It Focuses on Backend Data
2. Optimized Server and Databases are Still Critical
It makes sense, then, that it is critical to optimize the frontend, but the stakes are significantly higher at the backend. The backend system, made up of databases and servers, are extremely vital components of an ecommerce platform. The backend handles the customer requests, admin system, order data, and product catalog. Online businesses need to have their website on an optimized platform that can handle masses of orders, otherwise the website will get backed up, overloaded, and crash.
3. “This is your site now; this is your site on our platform”
Beware of this common sales trick. Ecommerce sales people try to persuade online storeowners to switch platforms by using exaggerated and manipulated false comparisons. Here are the problems with this comparison:
- The data is populated on a page running on the new platform, but there are no widgets, banners, or ads included.
- Even though the performance on the new platform may seem faster during the comparison, it is not necessarily faster due to the lack of content on the page.
- Any site with little to no content will run fast.
- The salesperson will likely omit the fact that the improvement in speed is due to it being sourced by a nearly empty database.
- It is not the platform itself that is slowing down the site, but instead the content on the page.
Here’s an example of a comparison that a salesperson might give:
While it looks like it has improved, in actuality it has only improved the load time by .5 seconds. What the salesperson won’t admit is that 5.5 seconds of that 6-second difference is due to factors outside the control of the platform itself.
The page load sequence might be distributed like this:
Realistically, changing your platform can only help for a few reasons:
- If you have outgrown your previous platform and need a more scalable solution.
- If the ecommerce platform’s crashes frequently.
If neither of these is the case, then you probably have a properly optimized ecommerce platform and the issue is in the front-end optimization.
If you would like to find a solution to optimize the whole of your ecommerce site, try an end-to-end optimization solution like Yottaa, or a frontend optimization solution, such as Radware or Aqua Ion.
Test your website’s speed and performance for free by using WebsiteTest.com.