Store Spotlight: The Imprint Store

How do you combine online & offline branding for maximum exposure? Conferences, trade shows and local meet up groups are all great ways to increase your brand awareness so today’s store spotlight focuses on leveraging promotional items in your marketing mix.

People love free schwag so Victor Hopson, owner of The Imprint Store, helps you spread your brand to every corner of the earth with everything from common promotional pens to out-of-the-ordinary tools like an imprinted hammer that you can loan your trade show neighbor for booth setup assistance (or keep them in check!).

Business owners who have ordered promotional products in the past know that two things prevent an array of headaches down the road: art proofs and samples. The Imprint Store demonstrates their customer satisfaction focus by providing both free of charge.

You might expect all of this from a printer or embroiderer you’ve been working with for years; however, Victor does it from day one for each customer and has been doing so since the site launched in November 2009 on Miva Merchant 5.5. The Imprint Store offers an awesome shopping experience with personalized customer service, lowest price guarantee, on-time delivery, free artwork and frequent discounts.

Now let’s take a look at what makes this beautiful website tick on the inside. Beyond understanding the needs of promoters, Victor emphasizes running an efficient business. When asked how he selected a shopping cart to run The Imprint Store, Victor said:

I believe that I was first attracted to Miva Merchant after seeing all the modules available to help my site offer more to my customers and make my life easier. I also saw examples of functioning sites that looked fabulous and I was impressed by its flexibility and that the Miva Merchant platform had wonderful designers that were dedicated to learning and expanding what Miva Merchant could do. I like the fact that if I dedicated time I could learn this also without knowing a lot about programming, and the fact that a lot of tasks become automated.”

– Victor Hopson, owner, The Imprint Store

Susan Petracco of NetBlazon (and many other services for online merchants) along with Glendale Designs are the wizards behind the development curtain for theimprintstore.com. The clean design is just the beginning–among the many advanced features, here is a peek at the modules providing efficiency:

• AccurateTax
• One-Time Fees (Netblazon releasing soon)
• Additional Checkout Data Pro
• ADS Attribute Master
• Ultimate Wish Lists
• Volume Pricing
• Emporium Plus Tool Kit
• Category and Product Template Manager

Now that you know you will get great products at low prices from The Imprint Store, go buy some new promotional items and enjoy $75.00 off your first purchase with coupon code WEB1030 (make sure you call and mention the coupon code to the friendly staff).

Interested in having your website featured in the Miva Merchant Store Spotlight? Visit the Store Spotlight submission form.

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