Store Spotlight: Pet Net Direct
This week the Spotlight falls on our furry friends in the northeast, Pet Net Direct. Their store ensures the utmost happiness for dogs and cats alike. Carrying a plethora of products for feline and K-9 companions, the site makes life easier for a pet owner on the go, delivering products directly to your door. Let’s go for a walk and dig up the goods on this loveable website.
Pet Net Direct is the preeminent shopping destination for any pet lover. Dedicated to creating the best deal possible on any dog or cat product, whether it’s food, a leash or a toy, the site’s organic design makes shopping a fulfilling online experience. Landing on the homepage, customers will find direct links to either the dog or cat section. A fun, and advantageous, part of homepage is the mysterious coupon button. Clicking on this image lands you on a coupon page for a particular product. But you won’t know what it is until you click it. In the top right corner of the page, there’s a link for a product request. Pet Net Direct takes all requests seriously and tries to meet each customer’s specific needs.
The extraordinary customer service page is a reassuring section for any one who has ever had to deal with a business. Listed in this section is a phone number to easily reach a representative, an email form for less urgent needs, their return policy and address. Such a well organized web page helps the store stay in contact with pet owners.
A personal part of the site, dedicated solely for the benefit of animal lovers, is the Your Neighborhood page. This section contains helpful information on caring for and loving a pet. Links for adoption, trainers, boarding/day care, breeders, veterinary services, dog walkers/cat sitters, groomers, pet events and pet safety can all be found here. This keeps you connected with the community and promotes the animal’s well-being. On December 31, 2008 Pet Net Direct was nationally highlighted when it was featured on the NBC’s Today Show as a great place to buy online and save money.
Products for dogs, like toys, grooming supplies, beds, leashes and more can all be found here. Customers can order everything they need and have it bundled and shipped in one easy order. Boasting over 22 brands of dog food, including Science Diet and Iams, plus complementing wet food, the site makes sure a pet will never go hungry again. For cat lovers, there is a similar stockpile of products. 11 different types of cat litter, including organic mixes, are priced to keep a customer smiling and a home smelling fresh. A large amount of cat food, both dry and wet, including Purina, are located in the cat section. Don’t forget toys, treats and bedding areas that keep your cat living in comfort. When checking out from Pet Net Direct, pet owners are given the option to sign up for a user account or make a fast purchase. If customers think they’re returning, registering an account will make his or hers next order easier. Having the option to choose, makes the shopping experience feel more personalized. Pet Net Direct has a wide range of shipping options. If you live in the northeast of the U.S., next day shipping is available. For the rest of us, the site uses UPS and Fed-Ex to get orders delivered quickly and safely.
As a user of Miva Merchant for several years, Pet Net Direct understands the world of e-commerce. The success of their site is made possible by their diligence and eye for industry trends. The site owner, Marc Kravitz feels, “Keeping up with Google has been by far the most difficult part of running a website. Their algorithms are constantly changing and pay per click advertising has become very expensive and competitive.” But he knows that the best way to deal with changes in the search engines is creating excellent site content and stellar customer service through quality web design. Miva Merchant has helped Pet Net develop a beautiful site and a spectacular SEO campaign. When asked about the two companies’ partnership, Marc said, “If you can dream it [for your website], Miva Merchant can build it.”
Head on over to Pet Net Direct and check out what’s been dreamed up for dog and cat owners. It’s a fantastic site that allows you to pick up your pet’s dinner, a treat and a new toy without having to leave the comfort of your living room.
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