Store Spotlight: BonitaJ

BonitaJ is where you go when you want to find the perfect accessory to an engagement ring and is this week’s Store Spotlight. Get ready for picture perfect wedding jewelry that will last for generations. Since a ring is taken care of by the groom; BonitaJ focuses on earrings & necklaces for the bride, flower girl, mom, grandma and bridesmaids.

Once you start browsing around the bridal jewelry sets you will soon find many more minutes have passed than you ever planned. Thinking about wedding colors and the perfect matching earrings for your bridal party take over. So how would you find BonitaJ without reading the Miva Merchant blog? About 500 keyword phrases according to Ted of Aarc Media Group, “The site and our internal link scheme is set up in a way that allows us to rank for endless amount of 3-5 word terms and in all, most of our traffic comes from those types of terms.”.

I love it when sites get almost all their traffic from search engines. Of course, I was also happy to hear that recent updates to Miva Merchant 5.5 helped BonitaJ capitalize on longer search terms with less time and effort, “The adding of the new meta content system has been huge though.  We had been using custom tags and hacks here and there on the BonitaJ site, but now that it’s more automated and built into the system, that saves us TONS of time.”

A closer look at BonitaJ reveals there is more than jewelry to the site. You will find hairpins for girls & women, a loyal group of twitter fans and how to have a jewelry party online! Given that so many people travel who are a part of the wedding party this is a great idea.

Even though this post is about BonitaJ.com, Bonnie Beck, owner of BonitaJ.com, had some very kind words that I can’t help but share, “Miva Merchant has helped us grow our business beyond anything we imagined. From an SEO standpoint, Miva Merchant 5.5 is one of the best ecommerce platforms available and we’ve tried them all. The biggest plus about this software is the level of support you get from both Miva Merchant as well as from their development and hosting partners.”

Now you know where to find awesome handmade Bridal jewelry you just need to find someone to buy it for or make an excuse to buy for yourself! Thankfully, Bonitaj is giving readers of the Miva Merchant blog a 20% discount on your first order in the next year; so you have until August 5, 2010. Don’t wait too long and forget though, grab a wedding jewelry set while you are thinking about it.

Interested in having your website featured in the Miva Merchant Store Spotlight? Visit the Store Spotlight submission form.

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