This is Part One of a three-part series on Image Machine and how it works.

Part I: Image Management Tool

Part II: Working With Image Types and Additional Images On Attributes

Part II: Converting From Legacy Images To The New Image Machine

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Let’s face it, no one likes criticism, even constructive criticism intended to help us.  Ecommerce store owners are no exception to this rule, and it can often seem like online criticism is the hardest to ignore and combat.  You can’t talk to the disgruntled customer in person, after all, and they are free to post negative comments and reviews about your business and products online at will.

Just how important are customer-generated reviews? According to a recent survey conducted by Minacs Marketing Solutions, 52% of consumers said that positive reviews make them more likely to choose one business over another. 

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This week, we have two important releases to announce: Our strategic integration with Shipwire, and the release of our free PR8 Shipment Import/Export module.

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Since 1946, this week’s Store Spotlight, CopShoes, has sold shoes for military, law enforcement, medical and rescue professionals.  Recently, CopShoes.com underwent a redesign, courtesy of Miva Merchant’s Professional Services Department.

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May is here, and although it is still early in the month, there are plenty of ecommerce, social media, and technology happenings and events making the news. Today, we’ll take a look at the accomplishments of Miva Merchant-powered ecommerce store, Helmet City, learn more about the Flickr and YouTube attribution buttons that are now a mandatory part of Pinterest, and examine some findings from a study on the growing corporate trend of using social media as a customer service channel.

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It’s a new month at Miva Merchant and during the month of May, PayPal is offering a special Express Checkout promotion.  Merchants who add PayPal Express Checkout to their site by May 31st, 2012 will enjoy 0.99% processing for 6 months. This offer is valid only on new accounts.

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What makes one piece of mail stand out from the rest? Aside from size and what the letter or package actually contains, one small thing that can have a big impact is the address label. This week’s Store Spotlight, Address Label Store.com, specializes in providing custom address labels for holidays, seasons, and a wide variety of other occasions and themes.

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Today’s blog post comes to us from Gillian Muessig, Founding President of SEOmoz

As an ecommerce entrepreneur, I know what you’re thinking. “Oh, goody. Just what we needed… another Social Media platform.” But hear me out.

Pinterest Is Tailor-Made For Ecommerce Site Owners!

Really! Now, I’m not suggesting you throw out all your work on Facebook and Twitter. But I am suggesting you take a look at Pinterest and get in early. You’re going to love this one. It will feed Facebook’s constant need for content. It will give you something to Tweet about. It will actually make your life easier, not more complicated. And it will get photos of your wonderful products in front of a lot more eyeballs. Now how’s that for a springtime gift?

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You may be wondering, how is navigating an ecommerce site like driving a car?  The answer is simple: both processes are designed to get people (whether they are customers or drivers) from point A to point B. 

Ecommerce site owners, the ones responsible for making sure that their ecommerce sites achieve this goal, are busy people, and often wear many hats as part of running and maintaining their businesses. When people become busy, we tend to look for shortcuts. Usually, this is a time-saving measure that works, but in some cases, cutting corners can really hurt your bottom line. 

Many of the most common ecommerce site mistakes result from the desire to take a shortcut and accomplish things quickly. Think that your site is exempt from these mistakes? Don’t be so sure.  Common mistakes are common for one reason: many people make them.

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Can you believe that the month of April is almost over? It has gone by quickly for me, and we’ve been pretty busy here at Miva Merchant.  Here are some of our newsworthy achievements for the month of April, and if you haven’t registered for the DYMO/Endicia and USPS webinar happening tomorrow, April 24th, be sure to read more about it and follow the link to register below.

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