Miva Merchant Ecommerce Blog

Power Reviews Express White Paper Highlights Business Growth Best Practices

Posted by Aura Talbott to Employee Spotlight/Company News on November 29th, 2011

Miva Merchant Strategic Integration Partner, PowerReviews Express, recently released a whitepaper entitled “Five Best Practices For Growing A Business With Customer Reviews.”

The whitepaper, now available online, highlights the importance both positive and negative customer reviews for boosting sales, building buyer trust and confidence, and lending to the authority of ecommerce sites. 

Highlights of the whitepaper include tips on encouraging customer dialogue, turning negative reviews into positive reviews, and leveraging reviews across multiple marketing channels. You can read the whitepaper here.

 

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