Power Reviews Express White Paper Highlights Business Growth Best Practices
Miva Merchant Strategic Integration Partner, PowerReviews Express, recently released a whitepaper entitled “Five Best Practices For Growing A Business With Customer Reviews.”
The whitepaper, now available online, highlights the importance both positive and negative customer reviews for boosting sales, building buyer trust and confidence, and lending to the authority of ecommerce sites.

Highlights of the whitepaper include tips on encouraging customer dialogue, turning negative reviews into positive reviews, and leveraging reviews across multiple marketing channels. You can read the whitepaper here.
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