Online Shopping & Spending for Back-to-School
The Back-to-School shopping season is the second biggest shopping season of the year. It is the kick-off to the Holiday shopping season and this year will be bigger than ever. Get your ecommerce site ready for the $72.5 billion that will be spent this year on supplies, clothing, books, electronics and more. This Infographic shows how people will be spending their money and what they want. The Back-to-School shopping season is in full swing, so get ready to see your sales soar!
Back-to-School spending online has quadrupled since 2003. Ecommerce is continually growing, as consumers grow to love the convenience of shopping online. Often times, retailers will hold sales and discounts to encourage shopping online, which adds to the increase in ecommerce sales. During the holiday season, consumers almost expect to receive free shipping, so e-tailers should abide by the consumer expectations or else they may miss out on potential sales. The best news for ecommerce store-owners this year, is that online Back-to-School shoppers plan to spend 41% more than other shoppers. 80% of Back-to-School shoppers plan to shop online, and 37% plan to spend their money online.
The average amount spent on Back-to-School supplies is $350. For elementary school the average amount is $298, for high school it is $37, and for college it is $614. 50% of Back-to-School shoppers plan to increase their spending over last year. They will be looking to buy classroom supplies (72%), clothing (75%), books & magazines (44%), and electronics (41%). The importance of the Back-to-School shopping season is increasingly critical to the success of online retailers as more and more shopping moves online.
Infographic Source: Endicia