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Easy Tips for New Online Business Owners

Posted by jtolman to Ecommerce 101 on June 10th, 2014

Online shopping has become a way of life for us.  Just as communicating with friends over social media or Googling every question we don’t have an answer for, so is the ease of purchasing everyday products and services online.  This opens up a world of opportunity for entrepreneur-type personalities stuck in a 9 to 5 job, feeling imprisoned to a life they never wanted.  It gives an outlet for people living to achieve someone else’s dream to finally break free and start pursuing their own dreams.  If this sounds like you, then running your own online business can help you to achieve the dreams you’ve kept in secret all these years.

If you’re ready to become the next big online entrepreneur, here are some ideas to help you get started:

Become a Specialized Retailer

Having an online store allows you to reach customers all over the world, which means you can afford to specialize in a specific niche by selling one certain product or service. Whether it is organic cat food or parts for vacuum cleaners, there is an audience for everything. Your business will be operational in no time if you use a web hosting service with an integrated shopping cart.

Schedule Your Social Media

Large companies like have the capacity to hire full-time staff members to run their Facebook and Twitter accounts, but small businesses usually have to take care of their own marketing for their social media accounts. With so many other responsibilities, it can become overwhelming for business owners to have the time to spend posting on social media. There are several platforms, such as Hootsuite and SproutSocial, that can help you save time by scheduling your social media posts. It is still important to maintain a consistent presence on each platform by responding to questions and interacting with your fans.

Invest in Web Design

Have you ever been to a website that was difficult to understand or purchase a product on?  Web design doesn’t have to be complicated.  Even without a degree in website or graphic design, you can easily make your website look simplified and professional.  Use a template or use professional web designers to enhance your website. To business owners that would like to take their online presence to the next level, web design is certainly a critical part to increase conversions.

Capitalize on Your Knowledge

Do you have plenty of knowledge on a particular product or service that you want the world to know about? Offer that knowledge on your website in the form of a blog or YouTube videos.  Once you have people on your website that are interested in learning about a product or service, you have the perfect opportunity to sell to them.  Also, providing unique and quality content on your website is the best way to increase your search engine rankings.

What Are You Waiting For?

Starting an online business is a relatively easy and inexpensive endeavor. It also has a lot less risk than investing in an office or a store to sell your products or service. With an online store, you can reach a wide national and even international customer base.  Plus, you can work from anywhere in the world. To have an online business up and running in days, all you need is a basic knowledge of website maintenance and a knack to communicate well with others.

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