Posted by Miva Merchant
to Ecommerce 101
on July 29th, 2010
1. It’s Easy. Undoubtedly, there are infomercials on after I go to bed that tout how easy e-commerce is for anyone. But in reality, there will be obstacles to overcome: customer service fires that need to be put out, charge backs that will require attention, and technical issues you need to get help to solve. So it’s not easy but is doable with persistence.
2. It’s Free. You get what you pay for and nothing is free. You may be able to save money doing many of the tasks yourself, such as writing product descriptions, taking product photos, and marketing. You will still have a hosting bill, cost of goods, and fees for processing credit cards.
3. No Experience needed. You may not need e-commerce experience; however, experience in starting a business, marketing, merchandising and branding will all help you succeed.
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Posted by Miva Merchant
to Ecommerce News
on July 28th, 2010
Do you have mad HTML5 skills?
Tuts+ and Code Canyon are holding an HTML5 Competition with $7,000 in prizes. Miva Merchant is sponsoring the competition with two prizes: 1 year of Miva Merchant e-commerce hosting and a free pass to the upcoming Miva Merchant Developer Training in 2011.
Step your game up, go enter and win!
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Posted by Miva Merchant
to Ecommerce News
on July 22nd, 2010
Econsultancy released their latest report on “Habits and Motivations of Consumers” yesterday with some interesting findings on influencers of the purchase decision.
Below is a summary of “How We Shop in 2010 (US)” with some insights:
More than half (55%) of consumers report that a product with a high rating will increase their likelihood of purchasing.
Customer reviews boost buyer motivation and lead to a higher conversion rate, so it’s wise to encourage reviews and feature the highest rated products on your home page and key category pages.
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Posted by Miva Merchant
to Store Spotlight
on July 16th, 2010
Get ready to be amazed by the custom creations of Delicious Corsets and their flagship showroom, Delicious Boutique, whose online store is so branded you can’t help but be impressed. Psydde Delicious and Amy Delicious (no relation), are co-owners & founders of DeliciousBoutique.com, a custom Corseterie and men’s & women’s clothing boutique, that started in 1995 offering original custom made corsets to people seeking quality craftsmanship over low quality costume corsets.
Delicious Boutique recently launched the gorgeous store you see above only after overcoming some hurdles.
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Posted by Miva Merchant
to Marketing Tips
on July 12th, 2010
I have been getting into Twitter® more and more as a way to find great information, connect with influencers and identify opportunities for guest blogging.
Many clients I speak to have heard of Twitter but are not sure how to use it. Here are 11 sweet Twitter power tools to help you discover the wonderful world of Twitter.
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Predictably, mobile websites, apps and commerce are some of the hottest topics in e-commerce on the heels of the smashing success of the iPod, iPhone and iPad. Whether you are building a mobile version of your site and want to track its performance, or just want to segment iPhone and iPod traffic for better analysis, this post is for you.
Here are step by step instructions to setup iPhone tracking in Google Analytics.
Start by logging into Google Analytics and selecting your Account (if you have access to more than one Account).
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