Welcome to Episode IV of Matt’s Musings. This month finds us looking at the product page…specifically the product attributes.
Let’s say we have a clothing store selling t-shirts. Chances are, on the product page, we will offer two sets of attributes: color and size. Within Miva Merchant, there are several options on how the attributes can be displayed. Most commonly, for multi-variant attributes like these, we would choose drop-down list as our display type (although radio buttons are a good second choice). So after we set up our product attributes and view the product page, we see this familiar layout:
Now that’s all fine and dandy, but what do those color names really mean? Wouldn’t it be great if our shoppers could see the actual colors to make their decision easier?
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Having a blog is a great way to improve the SEO of your Store. You can run promotions, develop a following, and generate links from other sites. When promoting a product on your blog, most of the time you will want to have a button or a link that a user can click to add a product directly to the shopping cart, rather than sending them to the product page first, at which point they may abandon the product.
Today I will show you how to add a Buy Now button to your blog two different ways. You can use this on Wordpress, Blogger, Typepade, Joomla, Drupal and just about any other blog or content management system (CMS).
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This is a guest post by the W3 (Web Dev) team at PlanetMagpie. Located in Fremont, CA, PlanetMagpie specializes in small and mid-market website development, ecommerce development and web hosting/marketing. The author’s views are entirely his or her own and may not reflect the views of Miva Merchant.
In the past 12 years we’ve tried out our fair share of ecommerce software packages. When we came across Miva Merchant we stopped looking. Why? Because for our clients—comprised mostly of small and mid-market businesses—nothing’s more useful than customization. Miva Merchant’s biggest value is its customization capabilities.
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Posted by Miva Merchant
to Marketing Tips
on May 11th, 2010
Today I am going to share with you how to rock the search boat like a seasoned veteran. Search Engine Optimization (SEO) is a key marketing challenge for every online store so it is natural to wonder what modules will help the most. You can be successful at SEO without the modules listed below; it just takes a bit more time and technical know how. This post is intended to make you more efficient via modules.
Sebenza Ultimate SEO Links
Take full control of your store URLs without becoming a master at htaccess files, redirects and regular expressions. Use the Ultimate SEO Links module by Sebenza to get short links with your keywords in the URLs.
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Posted by Miva Merchant
to Ecommerce News
on May 10th, 2010
Miva Merchant’s advanced and scalable “Wombat” Update creates traction for online merchants with streamlined order management features and new CSS UI
Veteran online shopping cart leader Miva Merchant today announced the launch of its long-awaited Production Release 7, codename “Wombat.” Notable among its features are powerful new tools expediting order processing and handling, sophisticated inventory tracking, and PA-DSS compliance-readiness.
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Posted by Miva Merchant
to Ecommerce News
on May 8th, 2010
Steve Bielawski, part of Business Development for eBridge Software, and Rick Wilson, President of Miva Merchant, detail how to use eBridge Software to integrate Miva Merchant with over 37 of the most popular accounting packages. Watch the recorded webinar below:
[flashvideo file=/images/uploads/2010-05-04_Miva_eBridge_Webinar_Recording.flv /]
You can find out more about the integration by contacting eBridge Software.
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Posted by Miva Merchant
to Store Spotlight
on May 7th, 2010
You start your day with a fabulous fruit bar from Dudley’s bakery and then decide to hit the trail before heading to the office. As you step off the elevator someone bumps into you and the unthinkable happens. Your smartphone drops, and a spider web of cracks begins to expand from the center of your iPhone screen, the central nervous system that practically runs your life.
Desperate for a solution you head to Google to search for a new iPhone screen and your options appear to be: to pay Apple $199 or, maybe meet in a coffee shop with some stranger you contacted off Craigslist because that is so safe!
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Posted by Miva Merchant
to Marketing Tips
on May 4th, 2010
This is a guest post by Curtis R. Curtis, SVP, UniversalBusinessListing.org. The author’s views are entirely his or her own and may not reflect the views of Miva Merchant.
Upwards of 40% of all businesses are either inaccurately listed or completely missing in Search Engines, Social Networks, Online Yellow Pages, 411 Directory Assistance and Mobile/GPS devices and everywhere else that is critical to their potential customers finding them online.
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