Pictures are one of the best sales tools on your website when it comes to commerce. Going back to 1921 with Fred Barnard’s ad “One Look is Worth A Thousand Words”. Last week, Bryan Eisenberg of Grokdotcom, posted two of his favorite product images and called for people to share the best product image they have come across.
Miva Merchant Ecommerce Blog
I’m re-decorating this week’s Store Spotlight with the help of Warehouse Fabrics Inc., a fabric and design supplier from Alabama that boasts an unyielding supply of materials and customer service. Their store’s story is a realization of the American Dream, altered to their liking.
Larry and Betty Whitehead opened their doors in 1984. The store was small: 1000 square feet, filled with fabric and other do-it-yourself (DIY) materials. Over the years, through persistence, customer loyalty and careful planning the store grew tremendously. They’ve moved into a 30,000 square foot building that is stacked wall-to-wall and floor-to-ceiling with fabrics. In 2001, after 17 years of operating, Warehouse Fabrics Inc.., opened an online store. The combination of the online and physical business has helped the Whitehead’s become one of the biggest and best suppliers of DIY fabrics in the country.
This weekend I was browsing the web, not really looking for anything particular. I bounced from page to page, seeing what was happening in the news, the riots in Iran, blog post piled on blog posts about the new iPhone update. Something I noticed, a cohesive string that bore through the majority of pages, tying the interweb together like a disjointed quilt, was the site author’s utter lack of knowledge. They didn’t understand their own products or posting. Straight-up bad writing and loose examples of authority made them wet magazines. You’ve seen one before, a wet magazine. It’s identifiable, but not comprehensible. The pages mooshed together, the colors running, a product of inundation, virtually, that was these sites.
This week the Store Spotlight has zeroed in on a winged friend, zipping around the skylines of Chicago. Windy City Parrot is a leading online retailer of avian supplies and products. The site is run by the store owners, Catherine Tobsing and Mitch Rezman, both avid bird lovers. Their goal is to pass the joy they have for birds onto the customer. Soar with me on this trip to Chi town as we discover the best bird store in the Midwest.
Online retailers are always looking for ways to boost sales through new marketing & revenue channels. A new school of thought for marketing has been emerging the past several years dubbed Inbound Marketing. The concept is simple, instead of beating a path to prospective customer doors with interruptions (ads) you get prospects to beat a path to your door because of the great information you provide. Admittedly, this is much easier said then done so several of the top marketers in the world have gotten together to offer FREE TRAINING!
Do you currently pay employees or plan on hiring? Now you can get significant savings on Intuit Payroll Services as a Miva Merchant customer. Are you currently using a payroll service? Now is a great time to switch to Intuit Payroll and begin your savings today! For instance, on average, Assisted Payroll costs 35% less per year than Paychex and 50% less per year than ADP (1).
Intuit Payroll offers many flexible payroll options:
- Assisted Payroll — Let Intuit handle the payroll taxes and filings for you, guaranteed accurate and on-time. 2 MONTHS FREE! (3)
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This week’s Store Spotlight is directed on Face West, an adventure equipment specialist from across the pond. It’s high time that we highlighted a European store. They have been with Miva Merchant so long, we would be amiss to leave them out of the Spotlight. So set your browser for adventure as we gear up to explore the success of Face West.
Selling outdoor sports equipment for over ten years, Face West is an exclusive online store; their products can be bought using the web or over the phone. The staff is comprised of highly active, knowledgeable people who thrive on the excitement of outdoor sports. Customers can reach each member to utilize their expertise of a particular sports and the right product for it. Whether it’s an email or a phone call, employees are ready to pass all the information they can onto the customer.
Today’s blog post focuses on writing content for your website. We’re going to discuss creating content, the proper techniques for writing it and the benefits of blogging (including improvements that should be made).
Write for the Customer
No one knows your e-commerce store better than you. The content on your site reflects you and your products. Your online store’s success is dependent on the quality of your product and the description on your site. This entails engaging and coherent sentences. When writing for your, site two things should be considered: your product and your customer. Unless you’re Best Buy, you’re not selling six hundred different products. You might have a large quantity of items in stock, but they relate to one another. You’re not selling plasma televisions, dishwashers, video games and DVDs all from the same store. You have a niche and it’s important to play to that. As an example, we’re going to use a second hand book shop as our store
Located in Phoenix, Arizona, Sedona Stones is an intrepid leader in the online world of wholesale beads. They carry a diverse collection of beads, gemstones, pendants and beading accessories at factory direct prices. The goal of Sedona Stones is to pass the savings on to the customer. Their website is designed to help the novice beader or an expert crafter, who thrives on the organic creativity that beading breeds.
For seven years Sedona Stones has been selling their quality beads over the internet. They developed a user friendly site for their customers and employees. As their business grew, the size and usability of their website increased. Customers can switch orders, view the hundreds of beading products they carry and communicate their needs effectively to the team at Sedona Stones. These facets have helped them grow into one of the best wholesale bead retailers around.
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