Anyone who has done any amount of successful SEO work will tell you that one of the cornerstones to ranking well in the search engines is building links to your website. Of course, the majority of SEO practitioners believe this is the single hardest task and it doesn’t get any easier for ecommerce sites. Ecommerce sites are unique from other websites because there is no getting around commercial site status; since you sell a product you are a commercial site. The commercial nature immediately adds a barrier of difficulty in obtaining quality links to your site unless you know where to look. Here are a few places you can start your link building campaign.

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We had a great webinar today with Morgan Jones, President of EcomIQ, and myself going over Google Analytics for SEO. Thank you to all those who attended and gave us an hour of their time; we hope you got value out of the presentation but based on feedback so far you did. As requested here is a PDF of the presentation today along with links to each of the resources mentioned during the webinar.

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When Miva Merchant released MM5, they revolutionized the way the software worked “out of the box” and opened a whole new world of customization to ecommerce store owners. Using Store Morph Technology (SMT), store owners could completely and…well, I was going to say easily customize their stores to suit their needs, but the truth is that at first glance, SMT isn’t in fact all that easy.

One of the common complaints from new developers of MM sites, is the lack of documentation about SMT and how it works. The new owners of Miva Merchant are working hard to remedy the documentation void, but in the meantime, here’s a mini primer on SMT and some examples of the things you can do with it.

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