When it comes to growing and maintaining an ecommerce site, the right type, amount, and quality of site content matters.
There are many different articles out there that are focused on telling people what to do when it comes to SEO copywriting for ecommerce, (I even wrote a post about improving your ecommerce writing back in January) I thought I’d take a slightly different approach and focus instead on what not to do.
The success of your online store depends on many factors, including content
Today’s guest blog post comes from Gillian Muessig, President and Co-Founder of SEOmoz .
Being found in the SERPs (Search Engine Results Pages) when folks are looking for your products/services is the key to ecommerce success. That process, keyword research, starts with understanding which words folks are typing into the search engines when they need something you might be able to provide to them. So where do you start?
When Internet users search for something, they want to find it quickly and easily. As any SEO (search engine optimization) expert will tell you, the majority of people who search for something end up clicking on one of the top results that come up for their chosen keyword or keyphrase.
This is one of the basic reasons why it is so important to make sure that you have relevant information and content on your site. Today, we’ll take an under-the-hood look at what goes into Google Sitelinks and how you can improve yours.
When you purchase products online, you want to be sure that they are right for you. Ecommerce store owners know that when it comes to product images, a picture is worth a thousand words. As it turns out, our brains are able to process visual images much faster than blocks of text, which may be part of the reason why we are all drawn to striking images and beautiful works of art.
Sometimes, though, a picture just isn’t enough to sell and explain the features of a particular product. This is where product videos come in.
We all know how important it is to include high-quality images of the products being sold on ecommerce sites, both for aesthetic reasons and because it helps the customer to better determine whether a product is right for them.
What some ecommerce merchants may not be aware of, however, is that there are other ways to use product images to help improve sales and drive traffic. One way to do this is to submit your product images in a data feed to Google Product Search.
Every once in a while a tool comes along that is so awesome you can’t help but share with everyone. Today that tool is Crazy Egg because it gives you a visual heat map of what matters to your website’s visitors. This helps you to quickly identify the most important content, allowing you to rearrange your store for increased sales.
Predictably, mobile websites, apps and commerce are some of the hottest topics in e-commerce on the heels of the smashing success of the iPod, iPhone and iPad. Whether you are building a mobile version of your site and want to track its performance, or just want to segment iPhone and iPod traffic for better analysis, this post is for you.
Here are step by step instructions to setup iPhone tracking in Google Analytics.
Start by logging into Google Analytics and selecting your Account (if you have access to more than one Account).
This is a guest post by Heather Dawson, Chief Customer Officer of Runa. The author’s views are entirely his or her own and may not reflect the views of Miva Merchant.
If you could increase your sales by 25% in 10 minutes with no risk, no commitment and no development changes to your site would you try it?
That’s what strategic partner Runa offers to the Miva Merchant community
Today you will learn how to implement Google Analytics for Miva Merchant 5.5 so that you get important data including e-commerce tracking, site search and a funnel of the standard checkout steps. Let’s start with an outline of the steps:
On Wednesday Google announced Google Commerce Search aimed at providing ecommerce sites with a search navigation solution. Check out the demo video below:
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