Stay Above Your Competition

The Internet Experience Revolution:  25 Years of the World Wide Web

Posted by jtolman to Optimization & TestingEcommerce News on April 9th, 2014

This year we are celebrating the 25th anniversary of the creation of the World Wide Web.  Looking back on how the Internet has changed our lives and businesses so drastically, it reminds us how important it is to prepare for the future.  This leads us to the question:  What does the future hold for online business?


Taking E-Commerce to the Cloud

Posted by jtolman to Optimization & Testing on December 16th, 2013

E-commerce has managed to take advantage of many of the changes that the web has undergone since its inception, and with the advent of cloud computing, e-commerce businesses are once again faced with an opportunity to build trust with their customers, save on costs, increase speed and scalability, expand interoperability, and improve security.


How To Get Ahead of Holiday Shipping

Posted by jtolman to Optimization & Testing on October 28th, 2013

Holiday shopping means gametime for merchants. It’s important to approach the holiday season organized and ready for heavy impact. To drive sales, you’ve probably already planned holiday marketing campaigns, are engaging customers through social media, and have considered issues of supply and demand.


Conquer this Holiday Season: Strategies for Maximizing Your Ecommerce Conversion Rate

Posted by jtolman to Optimization & Testing on October 1st, 2013

The holiday shopping season is fast approaching and ecommerce stores are ramping up their marketing efforts in anticipation. We are practically hearing the sleigh bells already, and it’s only October! (Last I checked, there aren’t Christmas lights at the mall… yet.) Are you ready for the coming rush?  Miva and Spring Metrics are teaming up to help make sure you are at the top of your game this year.


Fixing Penguin Problems

Posted by jtolman to Optimization & Testing on September 16th, 2013

If you’ve had a serious drop in Google ranking (and thus site traffic), you probably have Panda or Penguin problems. The good news is you can solve these problems yourself, saving typically several thousand dollars in SEO fees. You’re also likely to get your “Out of Jail” card in only a few weeks, if you know what resources to use.


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