4 Simple Online Marketing Strategies for Your Business

Everyone knows how the internet has shaped the way the world works and how much of of an impact it has on us all. Likewise, internet marketing has changed the way business owners market their businesses to customers and new strategies are emerging every day.  If you are an online business owner that wants to reach new customers online, then here are a few easily-missed yet very effective online marketing strategies to get you going:

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Facebook Image Sizes: A Cheat Sheet for Businesses

The way the images fit the allotted dimensions on Facebook will affect the quality of the photos, so it is important to make sure you have the right size for each feature.  This infographic by Jon Loomer will help you to make sure all of your image dimensions are perfectly sized in order to create the maximum amount of engagement with your fans.

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Facebook Makes it Easier for Businesses to Engage with Customers

There are several new changes in the works at Facebook, aimed at engaging people on Facebook with brands they love.  From larger pictures on the News Feed to Premium Videos that start with just a scroll, the opportunities for businesses to engage with their customers are better than ever before.

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Social Media Doesn’t Drive Ecommerce Sales… Or Does It?

Despite social media’s reputation for being an important sales strategy for businesses, research firm IBM has found that sites like Twitter and Facebook have almost no impact on sales.  How does this affect your social media strategy?  Is social media even worth it, if it’s not driving ecommerce sales?

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Important Gmail Changes for Businesses to Know About

Have you noticed anything different in your Gmail account lately?  Chances are that a good majority of your customers do.  Google has been making several changes to their email platform, which is creating changes for businesses using email-marketing strategies and the customer’s ability to receive those emails.

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