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The Internet Experience Revolution:  25 Years of the World Wide Web

Posted by jtolman to Optimization & TestingEcommerce News on April 9th, 2014

This year we are celebrating the 25th anniversary of the creation of the World Wide Web.  Looking back on how the Internet has changed our lives and businesses so drastically, it reminds us how important it is to prepare for the future.  This leads us to the question:  What does the future hold for online business?


The Latest in Ecommerce: 9 Trends to Watch in 2014

Posted by jtolman to Marketing TipsEcommerce News on February 25th, 2014

It’s a new year, and with every new year comes new digital trends that businesses need to adopt to keep up with the times.  2014 will be full of new platforms and trends aimed at bringing you closer to your customers than ever before.  In this article, we highlight some of these rising trends and share some key advice for your online business to keep relevant in today’s rapidly changing digital world.


Bring Your Ecommerce Store to Life with a Pop-Up Shop

Posted by jtolman to Ecommerce News on February 24th, 2014

While ecommerce is growing quickly, that doesn’t mean that brick and mortar stores are going away anytime soon.  In fact, there is a new medium in which the online and offline world collide in the form of pop-up shops.  Pop-up stores create a buzz about a brand and also increase consumer loyalty to a brand because it makes them feel “in the know.”  This powerful retail trend isn’t going anywhere anytime soon.


Fraudulent Returns: Inside a Customer’s Bag of Tricks

Posted by jtolman to Ecommerce News on February 7th, 2014

Customers are filling their bags with more than products, and it’s not stopping at brick-and-mortar stores.  Customers are manipulating loose return policies in order to trick the system.  Customers are returning worn clothes, using deals and coupons to get free stuff, and getting cash for gift cards. Fraudulent returns are becoming more of a problem for brick-and-mortar stores, and now it’s affecting ecommerce retailers.


Google Chrome Extensions are Being Sold to Malicious Adware Companies

Posted by jtolman to Ecommerce News on January 29th, 2014

Adware vendors are buying popular Chrome extensions in order to place malicious, ad-injected updates. An extension could change ownership without the user’s being informed that they have just been sold to a malicious malware company.


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