Today’s blog post comes to us from Gillian Muessig, Founding President of SEOmoz
We are not born to read. We are born to run around the Savanna and if the grass moves oddly, race up a tree. We are not born reading. Reading requires work. Here’s a compendium of hundreds of years of knowledge we’ve accumulated about how people read and about 2 generations of info about how we best /most easily consume written content on screens.
Choosing the right domain name is crucial for the success of any online business, and something that I have blogged about here in the past as well. What many people might not realize though is that the way a domain name sounds isn’t always how it looks when it is written down on paper or typed into a search bar, or that the importance and prevalence of social media have made choosing the right domain name a more lengthy process.
With that in mind, here are some additional rules to follow for choosing the right domain name for your ecommerce business, and some examples of what can happen if you ignore them.
Many ecommerce store owners miss the mark when it comes to choosing the right domain name.
If used correctly, Google Analytics can be one of the most popular tools in an ecommerce storeowner or developer’s arsenal. It is easy to use, provides valuable data and customized reporting, and best of all—it’s free!
Last time, I discussed some of the benefits and features of GA, as well as an overview of the different sections and the benefits of each section. Today, I am going to show you how to create a Google Analytics account, and talk about some different ways to integrate Google Analytics with your Miva Merchant Store.
As Jesse Ness pointed out in his blog post earlier this week about his experience as a Miva Merchant ecommerce store owner, having Google Analytics installed on your site is crucial to your success.
In my own opinion, if you have an ecommerce store, you need to have some type of analytics set up on your site. Period. I am always surprised when I find out that an ecommerce store owner doesn’t have any type of analytics in place, because in my opinion, this is the equivalent of standing in the middle of a physical store in the dark.
What do ecommerce storefront customers really want? The answer to this question isn’t as straightforward as you might think. Sure, they probably want lower prices, and a lightning fast customer service response time, but what do they really want, and more importantly, how can you get them to tell you?
There are several ways to ask for and receive customer feedback.
Today’s blog post comes to us from a member of our own in-house web development team, Ryan Guisewite.
If you have a mobile commerce site, and product and marketing videos, you probably want to share them. Of course, sharing them won’t do you any good if your customers try to play them on unsupported devices.
For all you know, you might have the next viral video sensation on your hands. Like personal, user-created videos, company product and marketing videos go viral all the time, just ask the folks over at BlendTech. Or Charlie and his brother.
Like Charlie and his brother, you may have the potential to become the next YouTube sensation, but only if your audience can view your video. Photo:Search Engine Land
As more ecommerce store owners and brick-and-mortar retailers rush to create mobile commerce versions of their ecommerce sites, mobile-friendly content is also becoming more important. While many of the same criteria for web and ecommerce copywriting also apply for mcommerce, there are a few differences that ecommerce store owners, web developers, and anyone responsible for crafting mobile site copy should keep in mind.
A few months ago, we shared some tips for choosing the right domain name for your ecommerce site. At that time, ICANN (Internet Corporation For Assigned Names And Numbers) was in the process of working on a significant change to domain names as we know them.
Yesterday, we reported that ICANN has recently approved new domain name endings, known as GTLDs or generic top-level domains, which will provide companies and individuals with many more domain name options. With these changes set to take effect beginning in January of 2012, many people will probably be wondering whether or not a branded domain name is right for them. Here are some things to consider when deciding whether to apply for a branded domain name extension.
There has been a lot of talk recently concerning ecommerce sales tax and the impact that state laws can have on both merchants and customers. Since each state has the right to impose its own regulations and laws, it can be confusing at times to try to make sense of this issue. In this post, we’ll answer three of the most common ecommerce sales tax law FAQ.
When you shop online, what are your expectations? If you’re like most people, you expect:
If you expect this and more from the ecommerce sites that you visit, why should your customers expect any less from you?
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