Ecommerce Blog

A trend is in motion right now that takes Internet business one step further – the art of turning a special hobby or skill into a lucrative online business. From microwaveable pillows to Santa mail to magazine purses, unique ideas abound that offer the world a product or service it hasn’t seen before. Don’t we all dream of having fun at work and doing what we love while also staying afloat financially? With unlimited opportunities in a worldwide marketplace, it’s more possible than ever with a bit of smart assessment and planning. Do you have a special hobby, collection or skill set that you are thinking about turning into a profitable home business? If you do, chances are someone somewhere will be interested.

Every year, we see innovative uses of Miva Merchant software, and we are looking to highlight these new ideas.  Nominees for the Most Unique Marketing Campaign award represent Miva Merchant stores that have caught our eye with out-of-the-box thinking when it comes to reaching out to both their existing and potential customers. We want to share and showcase these Miva Merchant store owners who have achieved excellence in E-commerce.  The winner will be announced at The Blades awards banquet during our annual conference on Thursday, March 7th, 2013.  The categories for nominations include Best Use of Social Media, Best New Feature, Best Design, Most Unique Marketing Promotion, and Best New Website of 2012.  Join us at MivaCon 2013!

Here at Miva Merchant, we get asked all the time by our clients looking to increase their checkout conversion rate if they should switch to using a one page checkout.  Our response to them is always the same: “Well, It depends.”

Though browsing the Internet and shopping online may seem to our technology-driven world like a phenomenon that is familiar and comfortable, as if it has always been this way, e-commerce actually has a very recent history. Even those who can still remember the days before simply clicking “Checkout” on a web browser may marvel at the fact that e-commerce as we know it today is only a little over twenty years old. Since 1991, what is now well known as e-commerce has greatly improved the ease of buying and selling products through the fantastic connectivity of the Internet.

The other day Google released a humerous video onto youtube via their Google Analytics channel entitled “Google Analytics In Real Life - Landing Page Optimization.”