Miva Merchant Ecommerce Blog

Are Special Interest Initiatives Really Advantageous to Your Business?

Posted by Gillian Muessig to Marketing Tips on February 10th, 2011

I answer a lot of marketing questionnaires. Not because I want 50 points at MyPoints or eMiles, but because I want to know what major brands are asking their potential customers. By the 4th or 5th question, it's usually pretty easy to figure out who's asking the questions. I see some trends:

  • Financial institutions (banks, credit card companies, investment houses) are asking whether you're more or less likely to think well of them, recommend them, and do business with them if they donate to NPOs
  • Vehicle manufacturers want to know if you'll buy their car if they are perceive to be a green initiative supporter
  • Retailers want to know if you'll buy your next pair of slacks from them if they donate to environmentally focused NGOs

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What’s on the Roadmap for 2011

Posted by Gillian Muessig to Marketing Tips on January 11th, 2011

Online sales are kicking it again this year and overall sales are up. Even more exciting, there are a few REALLY HOT opportunities you’ll be able to leverage in 2011 that can help make next year even more profitable than this year.

Roadmap

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Should Brands Give Tweeting Customers Special Attention?

Posted by Gillian Muessig to Marketing Tips on January 5th, 2011

I am a member of the Indian Internet Marketers Group at LinkedIn. I don’t spend a lot of time following the threads or making comments. But something tweaked my interest last week and I couldn’t get the subject off my mind. This morning, on my WebmasterRadio.fm radio show, CEO Coach, I discussed this topic with my colleague, Nina Price (NinaPrice.com). I’d be curious to know what you’re doing as an e-commerce business owner. Email me anytime at .(JavaScript must be enabled to view this email address); think of it as an ad-hoc survey to see what and how we’re all doing.

This is a guest post by Gillian Muessig of SEOMoz. The views and opinions expressed by this author are entirely her own and may not necessarily reflect those of Miva Merchant.

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Increase Sales This Holiday Season with Facebook!

Posted by Gillian Muessig to on November 11th, 2010

Facebook Can Increase Your Sales This Holiday Season. And you have to get started now. No kidding. Sorry. I know. Who’s got time for social media websites when the holiday buying season is upon us?

Well, you do; that’s who. Don’t laugh. If you’re reading this article, you have a Miva Merchant powered online business and you know enough about my monthly articles (and perhaps even my presentations at the Miva Merchant Conferences) to know that I don’t espouse nonsense. If this wasn’t going to make you money, I would be bothering you right now. Read on, be sociable, and make more money this holiday season.

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