AB Split Test in Miva Merchant with Website Optimizer

Running an AB split test to increase conversion rate is one of the simplest things you can do to increase revenue from your existing site traffic. Trevor Claiborne from the Google Website Optimizer team spoke at the Miva Merchant Conference this past Friday and the audience loved the presentation. As promised, Trevor has posted a video on how to setup an ab test for the add to cart button using Miva Merchant’s shopping cart software. Go check out the video and post a comment letting Trevor know what you think.

Thank you to Trevor for speaking at the conference; hope to see you back next year!