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7 Types of Consumer Personas

Posted by jtolman to Ecommerce 101 on December 30th, 2013

How well do you know your consumers?  It is important to thoroughly understand your target market in order to tailor the shopping experience to them.

For each online store, there are hundreds of factors that help to attract or deter certain shoppers. It is important that, as an ecommerce storeowner, you understand the different types of behavioral archetypes that can be affected by different tactics.

User Experience has identified 7 ecommerce shopper personas.  By recognizing and customizing your online store to align with the tactics for your shoppers’ personas, you will be better able to maximize your online reach and capture more sales.

This great infographic by User Experience shows the different core personas and the juxtaposed tactics that will support a positive shopping experience.

  (Click to enlarge)

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