2013 Holiday Survival Guide for Ecommerce: Avoid Crashes and Sell More
The Importance of a Robust & Scalable Ecommerce Platform
During the holidays, the malls are known for their hustle and bustle. Likewise, ecommerce traffic will skyrocket during the Holiday Season. One of the biggest fears of ecommerce storeowners during the holidays is the fear of their website failing during high-peak shopping times. The way to combat this fear is to ensure that it is running on an ecommerce platform that is both robust and scalable.
If the ecommerce platform is not robust enough, the site will crash or perform slowly when massive amounts of people log on. The thing with ecommerce is that if your platform crashes, your business shuts down. This is why it is incredibly important to choose a scalable and robust platform to ensure that your site will perform as efficiently as possible, through traffic peaks and valleys.
Sluggish sites are not only annoying, but they are also detrimental for sales, as we live in a no-patience society. A 5 second lag and your customers will be out of there as quick as a click. When preparing your online business for the holidays, there are many things to consider. However, choosing a scalable and robust platform should be on the top of your list, especially when nearing the holidays.
Our partners over at Yottaa have created this 2013 Holiday Survival Guide Infographic which outlines the most important steps to prepare your website for the holidays.
To view the original post on Yottaa.com, click here.